About 6 years ago, our team began work with the aim of creating a familiar and
recognisable brand, easy to relate to and flexible for various product applications. our
initial findings and research in the Fast-Moving Electrical Goods Industry revealed
numerous me-too brands with an aggressive competitive-price-based strategy. A clear
distinction had to be drawn from the locally manufactured, inferior in design and
quality, brands.
After discussing several possibilities and options, we zeroed in on Brand name “duravolt”, a
short hand for durable voltage. the name reflects safety and long life, enabling the brand to
build initial relation with prospective customers, vendors and distributors.
Our Logo with Its Tag Line “Smart. Safe. Durable.” expresses an Electrical switches &
Accessories company without limitations of execution.
The negative space between the letters “L” & “T” creates a lightning bolt and the italicized
letters add forward movement.
Duravolt manufactures products that are conceived, designed and manufactured in house to
meet high standard of quality safety, performance and perfection.